Every beauty blogger, whether on makeup, skin care, or hair care, needs a starting point to grow their online presence and make money. However, with so many blogging tips and tools available online, it’s confusing to choose which one to use.
Below is a list of suggested tools will help make every beauty blogger’s life easier.
First things first. Every blog needs a reliable web host. Here are two recommended web hosting services for bloggers:
This is one of the largest web hosting services around, and also one of the most trusted providers. In fact, it is already hosting over 2 million websites worldwide. One main selling point of Bluehost is that its pricing plans come with a free domain name. This is something not offered in other web hosting platforms.
- Easy to set up
Bluehost’s interface makes it easy to set up, especially for WordPress. Other services will require you to manually install WordPress, but Bluehost’s built-in WordPress installation makes it a convenient choice.
- Cheap pricing plans
At $2.95/month, users get access to the tools needed to successfully run a website (e.g. support, SSL certificate, and domain name, to name a few)
- 24/7 Customer support
Bluehost has 24/7 technical support for all its customers, and can easily be reached via chat, email, or phone.
- Round-the-clock security
Bluehost’s web hosting service is also one of the most secure, as it is capable of auto-correcting any security threats that may potentially affect blogs.
2. Fast Comet
Fast Comet is a relatively new web hosting platform. In fact, it only started making its name in the cloud hosting business in 2013. Even so, many startup businesses, and even larger corporations, have chosen to host their websites on this platform for the following reasons:
Bloggers can optimize their websites by utilizing the features offered by Fast Comet. Examples of these features are cPanel hosting, daily backups, SSL certificates, site transfer, and many more.
- Three types of hosting
There are three types of hosting offered at Fast Comet: shared (most economical option for startups), VPS (similar to shared, only there are fewer sites in the servers), and dedicated (a more expensive option where a website occupies its own private server).
- Drag-and-drop site builder
Fast Comet offers more than 40 ready-to-use widgets that bloggers can readily drag and drop into place. This makes it easier to customize websites, even without experience in graphic or web design.
Of course, one thing that sets one blog apart from the other is the aesthetic. Using website themes not only adds color and style to a blog; it also adds to the overall look that may please the eyes of a blog’s target subscribers.
Here are some suggestions on where bloggers can get their website themes:
StudioPress is the company behind Genesis Framework, a framework that provides bloggers access to a wide variety of themes to use on their websites. This is particularly made for those using WordPress.
- Search Engine-Optimized
Each theme is optimized to help sites improve its ranking in search engine results. This is one feature that cannot be found in free themes.
- Automatic updates
The codes used in StudioPress themes are always updated so bloggers don’t need to worry about their themes not working after a few months.
- Updated designs
Another good thing about StudioPress is that it regularly adds new designs and themes. This way, users will be able to update the look of their website and stay relevant to the current trends at the same time.
- Hassle-free makeovers
Just like in beauty, giving websites a makeover helps keep it more interesting to current and potential subscribers. What’s more, changing the child theme won’t affect SEO rankings in any way, which is always a benefit to bloggers.
One of the best places to purchase plugins and themes for WordPress is My Theme Shop. Here, all products can be bought individually, but it also offers membership options where users can access a huge catalog of plugins and themes.
- Flat pricing
All plugins are priced at $29, while themes can be bought for $59. Users who pay the annual membership fee of $167 also receive customer support, and full access to various PSD files for Photoshop.
- Membership licenses
This allows My Theme Shop products to be used on an unlimited number of websites, making it a good option for freelance workers and agencies.
- Regular release of products
Bloggers need to generate new content regularly, and My Theme Shop understands this need. This is why it releases new products every couple of weeks. In fact, it has done 30 new releases on themes and plugins in 2015 alone.
- 24/7 Support
My Theme Shop provides 24/7 support to all its users, whether free or subscribed. It has a public support forum where users can post and read about other users’ troubleshooting experiences, as well as an email support. Also, My Theme shop publishes video tutorials where users can learn how to use their products.
Another reliable online marketplace for great design content, graphics, photos, themes, fonts, templates, and many more is Creative Market. Compare to the first two, Creative Market hosts design products from independent makers. From business card templates to blog header photos, Creative Market has almost everything bloggers need for their websites.
- Simple to use
Even without graphic design experience, the graphic design tools and assets offered here are easy to use. This is an advantage for bloggers who are just starting out.
- Learning opportunities
Creative Market also houses discussions and blog posts that help readers learn new skills and how they can use some of their products.
- Huge collection of digital design assets
From fonts to logos, to photographs and themes, Creative Market offers a lot of options to help bloggers and content creators achieve their dream websites.
Creative Market has informative articles posted on its blog section, offering to help its readers understand creative designs and how it can be used to grow their businesses.
- Amazing deals and freebies
By simply signing up for their email list, subscribers get 6 free products. They also publish great deals and discounts on their home page regularly.
Email Marketing Tools
Around 78% of smartphone users check their emails on their phones, making email the #1 most popular activity done on a smartphone. This is why it’s also important to pay attention to email marketing.
Here are some of the best email marketing tools used by most bloggers today:
Since it was established in 2011, SendInBlue has been among the go-to email marketing tools for businesses. Today, it has over 100,000 users, both large and small businesses.
While automation is not a standard inclusion in other tools, SendInBlue offers automation with their free 60-day plan. It allows users to send up to 300 emails a day.
- Subscriber list
Users can easily manage their contacts in SendInBlue by creating a subscriber list. Here, users can list, edit, segment, and even see stats on how engaged these contacts are.
- Easy-to-use email builder
Sending emails is made easier with SendInBlue’s drag and drop email builder. Users may also use HTML to customize their emails.
- Social media marketing
SendInBlue understands the importance of social media marketing, which is why it features a Facebook ad maker for users to easily manage their social media campaigns.
- Simple interface
While other email marketing tools require technical knowledge to use them, SendInBlue has a simple interface where even beginners can start sending out email blasts in minutes.
2. Get Response
This email marketing platform understands the importance of templates in email marketing, which is why it has created over 150 different kinds to suit each blogger’s needs.
- Landing Pages that Convert
Get Response is one of few email platforms that allows you to create top-notch landing pages for opt-in, thank you, sales, webinars, and more in less than ten minutes without touching a single line of code.
This email marketing platform is the very first to provide a complete marketing webinar solution. No need to purchase other services when you can set up your own with Get Reponse.
- Email Marketing Automation
Get Response allows you to create email autoresponders based on customer journeys.
- Auto Funnel
Get Response has a ready-made, automated step-by-step system to build your landing pages, automate your emails, sell your products, recover abandoned orders, and earn you money.
Among all email marketing platforms, ConvertKit is probably the most favored by most bloggers. This is because it focuses on “converting” site visitors into subscribers, allowing bloggers to easily manage relationships with their target market.
- Affordable pricing
ConvertKit’s pricing is based highly on a blogger’s subscriber list. This means the more subscribers you have, the higher the price.
- Simplifies campaigns
Creating email campaigns are made easier with ConvertKit’s drag-and-drop feature. Sent emails are also marked as published.
- Email marketing automation
Automation highly helps to deliver content relevant to a blog’s subscribers. This saves time, and also allows other nifty options such as sending follow up emails to inactive subscribers.
- Simple to use
ConvertKit makes email campaigns easier through its automation and tagging features. While automation helps make it easier to manage subscribers, tagging helps segment the contact list so there’s no need to do everything at a snail’s pace.
- Landing page designer
Bloggers with no design experience or skills will be delighted with ConvertKit’s landing page designer. Users can just upload images, change the text, and change the colors to get their landing site done.
Even the most successful of blogs run out of good ideas sometimes, which is why it’s forgivable to use content writing services from time to time.
1. The Hoth
The Hoth is a premium blog writing service that produces highly relevant and well-research articles for blogs and other platforms.
- Professionally written content
Quality written content is usually what makes blogs more attractive to potential subscribers. It also helps blogs rank better in search engine results.
- Expert level content with blogger pro
Sometimes, even bloggers themselves find it hard to produce content that reflects their brand’s style and tone. The Hoth’s blogger pro feature makes it possible to hire writers who are experts in specific niches.
Social Media Products
In addition to websites, social media websites are hotspots for bloggers to market their content. Pinterest, for example, is a highly visual platform perfect for beauty bloggers.
The Tailwind app is one of the trusted schedulers for the social media platform, Pinterest.
- Automatic scheduling
Timing of posts is vital in social media, which is why Tailwind’s automatic scheduling feature greatly helps to grow one’s business.
- Can schedule a lot of pins
Users can schedule up to 150 pins at a time. However, the time set for posting these pins should be strategically planned for it to be effective.
- Browser extensions
Can be used as an extension for browsers such as Chrome and Firefox, allowing users to manage their pin schedules even while on a computer.
Online Course Creation Tools
More and more content creators are looking to market their products or services by creating online courses or tutorials. Below are three recommended online learning sites where bloggers can publish their own courses (and gain a little income from it).
Podia is a digital storefront that houses lots of online courses. This is especially useful for course creators who have already published their courses elsewhere.
- Creators are prioritized
Course creators who sell a course receive their payouts instantly, with absolutely no transaction fees. This is Podia’s main selling point.
- Comprehensive and intuitive platform
The platform is easy to use, and can be learned easily.
- Loaded with content
Users get access to lots of online courses, digital downloads, and even email marketing campaigns.
Skillshare is currently one of the most popular online learning platforms around for just about anything—blogging, marketing, graphic design, photography, and many more!
Teachers on Skillshare are given exposure through their students who enroll in their class, as well as the thousands of people accessing the platform every day.
- Communication and engagement
Skillshare allows students to give feedback to classes, and also allows engagement with instructors through discussions. This promotes interaction between content creators/teachers and students, even opening possibilities for students to subscribe to a teacher’s blog or website.
- Steady income
Teaching on Skillshare can be rewarding. As long as students watch 30 minutes of premium time on a course, the teacher gets paid every 16th of the month.
Teachable is another online learning platform with tons of options on content creation, online marketing, blogging, and so much more!
- All-in-one solution
Teachable handles everything related to creating courses. It takes out the headache that accompanies the brainpower and technical knowledge needed in creating courses.
- Professional-looking sales pages
In addition to hosting your courses, Teachable has attractive sales pages that will help your courses sell.
- Reliable Security
While it’s not possible to keep content stealers away 100%, Teachable has features that minimizes similar incidents.
- Affiliate system
Teachable can provide affiliate links that will help bloggers and course creators generate income from their published courses.
Click Funnels is a software catered specifically to help people who want to learn how to monetize blogs through funnels.
- Lead funnels/Opt ins
Click Funnels allows creating free offers in exchange for email signups.
- Sales funnels
Essentially, Click Funnels is designed to convert visitors into buyers or subscribers. Users can easily create funnels for services or products they want to feature.
- Webinar funnels
In addition to making sales, Click Funnels also has webinar funnels, which aim to make visitors sign up for courses published on websites.
Amazing courses on how to make tons of cash from your laptop
Ezoic helps provide automated content, ads, layouts, and more. This is most helpful for bloggers who want to try hosting ads on blogs.
- Optimization goals
Ezoic has a feature that analyzes users based on their behaviors toward ads, and sends users reports.
- Monitoring section
Ezoic’s monitoring feature identifies objectionable content, platform updates, Google updates, and even error pages.
- Higher Payout Than Other Ad Networks
Do you have at least 10,000 viewers to your website per month? Use this ad network over Adsense to increase revenue exponentially.
Create & Grow Your Blog Business
In addition to these tools, here are some recommended sites for bloggers who need to learn skills that’ll help them grow as a business.
- Create and GO
Create and Go is a website filled with tips, short courses, and articles to help bloggers who are just starting out, or are stuck in the design phase.
- Launch Your Blog course
It’s easy to start a blog, but not as easy to understand the whole process. This is a sworn by course that aims to help people to build their own blogs and make a steady living off it.
- Email marketing
Here, bloggers also learn the importance of email marketing and how they can start to collect emails from site visitors.
- Private Facebook group
Those who have enrolled in courses get a chance to connect with a community of helpful people.
The blog Lady Boss Blogger is an online resource catered specifically to aspiring female bloggers and entrepreneurs, particularly those who aim to be full-time business owners and bloggers.
- Full Refund
Applied after 30 days if you are unhappy with course.
- Specific courses
The courses published are specific for bloggers who want to make a steady living off their websites.
- Success Stories
Evidence of other successful online business owners who share their experience after taking courses.