">
Beauty Blog Writing: 5 Killer Ways to Quality Content – clishea.co
Free shipping on orders in the US over $65

Beauty Blog Writing: 5 Killer Ways to Quality Content

Posted by Shavon Walker on

Beauty blogs have become the ultimate authority for beauty tips, product reviews, and makeup tutorials. People love beauty bloggers because they practically give the same information as beauty magazines, without the monthly subscription.

Over the years, beauty blogging has become such a lucrative industry that thousands of women start their own beauty blogs with the hopes of becoming the next “breakthrough beauty influencer of the year”. Just do a quick search of the most popular beauty bloggers online and you’ll find more than 142,000,000 search results.

You see, beauty bloggers don’t just keep blogs as a creative outlet anymore. Starting a blog these days can be compared to starting an industry. Most do it because the niche offers plenty of perks.

When you have a fairly successful beauty blog, sponsors will flock to you to pay for ad space on your website. You’ll also receive lots of free products to try from both well-known and up and coming brands. If you want to make a commission from readers’ purchases, you can even set up an affiliate program.

Becoming a beauty blogger doesn’t just make you a source for beauty information. It also makes you an authority in the beauty and wellness niche.

But running a beauty blog isn’t actually a walk in the park. Sure, you get to talk about all the things that you love - beauty trends and hip products, but with countless beauty bloggers producing the same content as you, it can seem impossible to stand out from the crowd.

If you want readers to keep coming back to your blog for beauty inspiration, you need to remember two things.

First, always keep your content fresh. The beauty industry can move pretty fast so you need to always be one step ahead of the competition. If you’re featuring a product that 10 other blogs have already featured, that means you’re already late in the game.

Second, it pays to be consistent. When you’re running a beauty blog, make sure you follow a schedule so that your readers have something to look forward to every week. For your blog to gain traction, you need to be consistently producing quality content.

So, how do you get started on creating content that your readers won’t be able to get enough of? Here are our top 5 killer ideas.

 

 

5 Content ideas that will make your beauty blog great

 

1. Pocket-friendly favorites

It’s easy to write about designer beauty brands but that won’t really attract you a lot of readers. If you want to write viral beauty content, the best way is to write about pocket-friendly favorites. Most beauty bloggers use high-end makeup, which is great to showcase their artistry, but not to recommend to readers. The average person would be more interested in copping the same look without paying the expensive price tag.

2. The right way of doing something

Even though there are already countless makeup tutorials available online, readers still can’t get enough of posts that tell them how to do something right. It can be something as simple as shaving your eyebrows or blending foundation. As long as you’re writing about the correct way of doing it, there’s an audience out there that’s willing to learn.

3. Investigative tricks and tips

Which is better to use to cover up blemishes - BB cream or CC cream? Is the 10-step Korean skincare routine worth all that effort? If you don’t know the answers to these questions, then it’s time to experiment! Help people find better and cheaper ways to look fabulous with makeup tips that you yourself have already tried. This will not only help you establish your credibility, it will also lead to other content ideas that you can play around with.

4. Before-and-after progress articles

Readers are often drawn to beauty bloggers who aren’t afraid to be themselves. They follow and trust bloggers who clearly know their stuff and are willing to show their process to an audience. The great thing about this is that you’ll never run out of beauty blog ideas once you get into before-and-after types of content.

 5. Sponsored posts from underrated brands

Getting sponsored posts from luxury brands is a sign that you’ve made it. But if you’re still a long way from reaching “influencer” status, you can still build your content by inviting underrated beauty brands to sponsor a couple of posts on your blog. Linking up with smaller brands will help introduce your brand to a different audience and even win some new fans.

 

 

8 Tips to elevate your beauty blog

Do your keyword research

There’s nothing worse than a blog that has no visitors. To ensure that your content is always relevant and worthy of an audience, make sure that you do your keyword research. By looking up keywords that readers use to find beauty blogs, you’ll know what kind of topics they’re interested to read more about. A word to the wise: SEO is still the best way to grow your blog.

Invest time and effort in writing longer blog entries

Longer blog posts don’t just pack in more information, they also have a better chance of ranking higher on the search engine results page. And we all know, the higher you are on the SERPs, the more readers you’ll attract to your blog.

Make sure that your posts are easy to read

If you’re going to spend a lot of time writing long content, you might as well put in extra effort to make sure that your blog posts are skimmable. Readers easily get bored with large chunks of words, so aside from using descriptive headlines, make sure to break up your paragraph into 2-3 sentences each. Not a strong writer, or don't have time to write? This content writing company has proved to be one of the best on the market. The reviews are AMAZING!!!! They will even post the content to your website and provide a high quality stock image for free.

Show off your branding

It takes more than quality content to get regular readers. You need to develop a brand that will convince people to subscribe to your blog, follow your social media accounts, and even offer you a couple of sponsorship deals. Remember, your brand has to be consistent across all your digital assets if you want to turn your blog into a money-making machine.

Maintain a fun and casual tone

The great thing about writing for a beauty blog is that you don’t have to get too technical with the content. Readers want content that they can relate to, so feel free to show off your personality, As long as you keep your tone fun and casual, it won’t be hard for you to keep your readers engaged.

Take quality photos

Since beauty blogs focus on aesthetics, it’s absolutely crucial that you use quality photos for your blog articles. Invest in a camera that takes high-resolution photos, and learn a few tricks of the trade that will make your images stand out.

Create a video content strategy

Video content is all the rage among beauty content creators, so don’t miss out on the opportunity to win an audience with a well-planned video content strategy. The best ideas for video content are still how-to guides and before-and-after transformations. You might even want to consider starting your own vlog to support your content strategy.

Exceed your readers’ expectations

The most effective way to make your beauty blog valuable is to exceed your readers’ expectations. By providing high-value content to your readers and exerting effort into helping them solve their problems, you’ll make your blog indispensable.

Final Words

With the right mindset, you can turn your ordinary beauty blog into a #beautyinspo hub. All you have to do is keep an eye out for creative ideas, show off your passion, and back it up with hard work. You’ll be sure to win a loyal audience in no time.

← Older Post Newer Post →



Leave a comment

Please note, comments must be approved before they are published

News

RSS
Tags
4c hair tips 4c moisturizers 4c natural hair acv recipes aloe hair mask aloe vera aloe vera hair mask alopecia antifungal hair infection avocado hair mask bad hair days banana hair mask beauty blog benefits of honey bentonite clay bentonite clay hair mask Best cruelty free hair products best flat iron big chop black tea hair loss bluehost boar bristle brush books on soap making breakage build your beauty business can thin hair grow back castile soap shampoo Castor oil ceramic dryer ceramic flat iron chlorine damage coconut hair mask coconut oil coconut oil hair mask cruelty free cruelty free hair products cruelty free products Cruelty-free curly girl hair products curly girl products curly hair damaged hair dandruff Dandruff treatments denman brush dht diy coconut oil hair mask diy conditioner DIY Crafts Diy dandruff DIY hair DIY hair care diy hair conditioner diy hair dye diy hair mask DIY hair mask for damaged hair diy hair mask with egg diy hair oil diy hair products DIY hair recipes diy hair serum diy honey masks DIY masks DIY recipes DIY Shampoo diy shampoo for damaged hair diy shampoo for dandruff DIY shampoo for dry hair diy shampoo for hair fall diy shampoo for hair growth diy shampoo for hair loss DIY shampoo for oily hair diy shampoo recipes DIY soap dry hair Dry scalp dry shampoo dull hair egg hair mask essential oil recipes essential oil serum essential oils essential oils for hair facebook ads flat iron Flaxseed Flaxseed hair gel Flaxseed recipes frizzy hair garlic recipes goat milk shampoo going natural green tea hair loss green tea hair mask grow 4c hair grow hair fast grow hair long hair and tea hair bleaching hair brush cleaners hair business hair care tips hair cleaning brushes hair coloring hair conditioner recipes hair damage hair detangler hair detangling recipes hair detox hair dryer hair dye hair growth hair growth help hair growth secrets hair growth serum hair growth tea hair growth tips hair growth treatment hair hydration hair loss hair loss causes hair loss cures hair loss help hair loss reversal hair loss shampoo hair loss vitamins hair mask hair mask recipes for bleached hair hair mask with egg hair moisture hair oil infusions hair oil recipes hair oils hair ph Hair porosity hair products hair products for men hair products uk hair rinse hair rinse recipes hair rinses hair secrets hair serum hair smoothies Hair steamer hair tea rinse hair teas hair thinning hair tips healthy hair high hair porosity homemade beauty homemade hair conditioners Homemade shampoo homemade soap honey honey hair mask honey hair masks how to grow long hair how to grow natural hair HSI Increase Pinterest followers Increase Pinterest traffic infrared heat ionic itchy scalp long hair long hair tips low hair porosity Make money online medium hair porosity men's wavy hair mens afro hair mens curly hair mens hair care mens hair products fine hair mens kinky hair mixed roots mixed roots uk moisture and protection natural hair natural hair care natural hair care products natural hair dye natural hair flat irons natural hair journey natural hair products natural hair products uk natural hair serum natural hair tips natural hair transition natural soap making negative ion oily hair Pinterest pregnancy and hair loss Recipes dandruff rinsing hair with tea scalp problems scalp solutions shampoo Shampoo for dandruff Shampoo making Shea moisture Soap Making social media marketing spearment tea hair loss Steaming natural hair swim caps Swimmer swimming caps Tailwind tamanu oil Tamanu Oil for hair tea hair mask the big chop thin hair titanium dryer titanium flat iron top 5 hair brushes top cruelty free products top hair brush tourmaline dryer tourmaline flat iron type 4c hair Vegan Video creation software video marketing vitamins web hosting wordpress