Ways to Increase Your Pinterest Followers in a Snap
Individuals, creatives, small business owners – basically anyone who wants to boost his marketing potential and gain a steady following – turn to Pinterest, one of the now-popular social media platforms. Pinterest used to be an online portfolio for photographers, but now, it’s become a favorite of flatlay artists and bloggers.
Pinterest also acts as an Internet bookmarker that saves external links for later use. These links are stored in Pinterest boards, which are available to users of the platform. More important, you can use Pinterest to attract customers and encourage them to buy your products. You can also promote your brands here.
However, nothing can be more disheartening than learning that your Pinterest board has no more than 200 followers. This isn’t a good sign, as it means you are not reaching your target. To ensure that your Pinterest is gaining and keeping a steady number of followers, try these tips:
1. Add the Pinterest button to your blog or website.
If you have an existing Pinterest account, it would be helpful to add a Pinterest follow button to your website or blog. Make it visible to site visitors and place it beside your other social media buttons (i.e. Facebook and Twitter). You can also create your own button using Pinterest’s widget builder.
2. Create your profile widget.
Larger and more noticeable than the Pinterest follow button, a profile widget can also easily lead your visitors to your Pinterest page. It is commonly used by bloggers and entrepreneurs because the widget can display up to 30 pins, which acts as your sampler for site visitors.
3. Leave a comment on popular pins.
This is similar to how affiliate marketing works. The more you comment and engage in conversations with users whose pins are well-liked, the higher the chance of others to check out your Pinterest boards.
Suffice it to say, you also have to follow and share popular posts, too. By doing so, you also draw their attention, and are likely to earn back their following.
4. Mention other users.
Mention other Pinterest users in your comments and/or pin descriptions, but only when appropriate. Praise their Pinterest boards so you could attract them and they follow your posts in return.
5. Invite others to pin on your boards, and vice versa.
When contributors share lots of pins on your board, their followers would also see your page. At the same time, contribute pins on popular group boards, too, so people would be aware of your page. Likewise, establish rapport with the board owner and the rest of his contributors.
6. Schedule your posts with Tailwind.
Tailwind is a marketing tool that helps you save time and schedule your Pinterest posts. The tool allows you to upload multiple images and pin on several boards at a time. Moreover, the photos are pinned during the time in which your target audience is engaged.
Tailwind operates on smart technology. Using the insights and analytics it provides, you can make informed choices (such as which pins are trending, and which ones are not).
These content suggestions can help you maintain a fresh Pinterest board each time. It’s more advantageous if your boards are geared towards business and marketing. It’s important that you update your boards on a timely basis.
With Tailwind, you can import RSS feeds and filter them so you can easily see viral posts. This tool operates on time being a crucial element in creating and curating your Pinterest posts.
The best part is that Tailwind is reliable, secure, and trusted by international bloggers and business: Catchy My Party, Boom Social, Café Mom, Razor Social, Earmark, 500 Startups, Bustle, and Teachers Pay Teachers. To start using Tailwind, click here.
7. Run Pinterest contests
Gain more followers by running and hosting a Pinterest contest, and offering a prize. Examples of these contests are Follow and Hashtage, and Pin-It to Win It. Check out tools that manage these contests.
8. Keep your boards organized.
Posting various topics on one board might confuse your followers. Keep it simple by pinning photos that pertain to one topic only, then create a new board for a new topic.
9. Post original pins.
Even in social media platforms such as Pinterest, original content is key to increasing your followers. The latter prefer viewing original photos, quotes, and infographics. More important, create pins that stand out.
10. Use keywords in your descriptions.
The power of keywords in digital marketing never fails. Keywords help your boards become more noticeable. Visitors and board owners will just have to type these keywords for your boards to pop up.
11. Follow your competitor’s followers.
This may sound sneaky, but it does work. As marketing experts say, the real challenge lies in how you maintain your following. You could turn the tables around and study your competitor’s followers – and perhaps convert them into your own.
12. Utilize Pinterest sections.
Although this is a fairly new strategy, given that Pinterest sections are the youngest of the platform’s features, it’s still an effective way to boost your number of followers.
Pinterest sections are categorized boards within a particular board, which allows you to create a more organized page. You can also customize the sections to suit your needs, or to attract a specific audience. Simply click “Add Sections” and start creating them.
13. Promote your pins.
Ads do look tacky on websites, but they are a tried-and-tested strategy to make other people interested in you. When you promote pins, you pay for ads. Ergo, this is not advisable for users who post only as a hobby. Ads are for serious marketers and creatives who want to reach a bigger audience and inform more people about their products and services.
Go to your feed and click the Ads button. Voila! You are now ready to create your promoted pin.
14. Maximize hashtags.
Regardless of whether or not you want to join the hashtag bandwagon, the truth is they help visitors and users easily find your boards. Hashtags are basically keywords or phrases preceded by a number sign. These words respond to the Internet’s algorithm. For example, you can key in a hashtag on Google and a board containing such hashtag would appear.
However, use these hashtags wisely. Write only relevant hashtags in descriptions.
15. Create a business account if you don’t have one.
Better yet, convert your personal Pinterest account into a business account. Not only does this give the impression that you are an authoritative pinner, but it also shows you are taking marketing – and Pinterest – seriously. Followers do check whether board owners are legit (or at least they aren’t dummy accounts), or whether they are serious entrepreneurs or are simply hobbyists. Your account is a good measure of your credentials.
16. Be an influencer.
Start an advocacy or a movement. Post compelling messages and images. Be your own star, if you will. Make each post worth your followers’ while. Needless to say, being an expert in your niche adds to your reputation as a social media influencer. Know what’s trending, too, and post whatever is timely and timeless.
Whether you use Tailwind, Pinterest sections, or hashtags, all these methods are proven to increase your followers and make you the next big star on Pinterest. Start as early as now and see how far these methods will take you.